a fashiony launch
so i was invited to attend the launch of the twentysevennames s/s collection. this sounds fancy but it isn’t really; the wonderful goodasgold invited their clients to come along for drinks, cupcakes and pretty summer clothes. seeing as the weather is just about allowing us to think that winter might end — one day, one day — racks of pastel deliciousness were just what was needed. i grabbed a vitamin water and wandered.
there were pretty cupcakes, although i didn’t get a shot of those. they were disappearing pretty quick. fun fact: in new zealand, fashion people actually *eat*. scandal!
but most importantly, the clothes.
(all the above photos by me)
these two photos are from twentysevennames’ lovely website and are my favourite looks of this collection. i totally adore the transparency of that navy blouse .. it looks like a starscape, is diaphanous and glorious to touch and is a perfect alternative if you’re not really feeling the pastel for summer. and the proportions of the parma violet coloured blazer with that white dress and boots — love.
the first, i would happily buy for myself and wear it with cropped khakis and brogues (yes, still). the second look i think might be a little too pale for me — i am dark-haired with a sort of olivey complexion and i’m not sure i can rock that much pale. but you know? this season might be the perfect time to experiment. cast aside the blacks, the neutrals .. after a long wellington winter full of blacks, greys and the occasional bust-out into dark red, maybe a light shade is just what’s needed. like a fresh sour sorbet after a too-heavy main course.
anyway. seeing the collection reminded me of the kind of quirky spin that the best new zealand design is able to put on the overseas trends. yes, pastels are a clear reference to the northern hemisphere summer trends. but these clean lines, the perfect proportions with only the merest hint of boho, make me happy.
pretty people, pretty clothes. thanks, goodasgold and twentysevennames. really lovely stuff.