the importance of beautiful packaging
as evidenced by my possibly-favourite-ever shoe manufacturer, melissa:
detail of the gorgeous box:
i have to say i am not *gagging* for the shoes themselves (although they could look pretty cute with jeans and a simple teeshirt) but the box is utterly precious. as the company themselves says, the total concept of a brand isn’t just restricted to the product itself but to the packaging .. because that’s the first impression a consumer gets of a product’s quality and its essence. i couldn’t agree more.
now, as for a pair of melissas that does make me go “ooh” .. check out these babies, the melissa ocean II (great heel height, right on trend, and i particularly like the bronze/gold combo, perfect for what the rockstar terms the perua rica or rich bitch look):
and then speaking of babies, well. this link may make you die of the cute, i warn you. but if you ever thought that vivienne westwood’s collaboration with melissa couldn’t get any better, it just has: dame viv + melissa for kids. check it. those miniature-sized lady dragons! eeeeee!!
(all images from the lojamelissa blog)
